Claim your business profile in ChatGPT
Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026Claim your profile in ChatGPT's Business Hub with an account the business owns. Then write down the dashboard numbers once a month. Wait before you pay anyone to improve your place in ChatGPT.
- Verdict
- WATCH
- For
- Stores, restaurants, online sellers and online service companies. Small and mid-size. Owner or marketing.
- Cost and time
- Free at launch. An OpenAI executive did not rule out a fee later. The first search takes about 15 minutes. The identity step adds more time.
Why
People ask ChatGPT to find and compare businesses. OpenAI now gives a business a page to claim and correct its profile. A dashboard shows how often ChatGPT mentioned the business and how many people clicked to its website. OpenAI says ChatGPT will keep making independent recommendations. A claimed profile guarantees neither a better place nor more sales.
What to do
- Sign in to ChatGPT with an account the business owns.
- Open Business Hub and search for the exact business name.
- Start the claim. OpenAI may verify it by business phone, email, website domain or Shopify account.
- Have the owner or one manager pass the identity step.
- Make the name, address, hours and website match your website and your other listings.
- Open the dashboard once a month. Write down mentions, profile views and clicks to your website.
- Compare those numbers with your sales or inquiries for the same month.
The rule to check
A profile description is advertising. Federal and state law require every claim in an ad to be true and proven.
What can go wrong
A small business may see an empty dashboard at first. It shows numbers only above a minimum level. An agency that claims the profile for you holds it in its own account.
Sources
- VentureBeat, news report, Nov 10, 2026.
- The State of Brand, trade publication, Nov 10, 2026.
- OpenAI's own announcement did not open at the time of writing.