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Last updated Nov 14, 2026Written and edited by Ali PeivandizadehNo ads. No sponsors.
Marketing · Action

Score how AI assistants rank your business

By Ali Peivandizadeh, business growth and AI implementation specialist.

Published Nov 14, 2026 · Last checked Nov 14, 2026 · Last changed Nov 14, 2026
The short answer

A car dealer built a score for how AI assistants answer about every store of his brand. Any business can build the same score by hand for itself and five competitors. Repeat it each month, and correct every wrong fact at its source.

Verdict
ACT
For
Any local business. Small and mid-size. Owner or marketing.
Cost and time
No cost by hand. About one hour a month. The dealer's own tool costs $99 a month and covers car dealers.

Why

Mike Yates runs a BMW store in New Jersey. He built a tool that asks ChatGPT, Gemini and Claude about every BMW store by name. It asks four things: does the assistant know the store, would it recommend it, how does it compare with stores nearby, and what is its reputation. The 349 stores scored from 51.4 to 91.0. He found no link between a store's search ranking and its AI score. He added an award to his home page, and he reports that ChatGPT named it the next morning. Your customers ask an AI the same kind of question about your trade and your city.

What to do

  1. List your business and five competitors in your area.
  2. Open ChatGPT, Gemini and Claude in a private browser window.
  3. Ask each one four questions about each name: Do you know it? Would you recommend it? How does it compare with others nearby? What is its reputation?
  4. Score each answer the way the dealer did: knows the name 40 points, recommends it 35, knows its reputation 25.
  5. Ask three more questions about your own business: what it sells, its hours, and the area it serves.
  6. Write down every wrong fact. Wrong hours, phone numbers and prices come first.
  7. Correct each fact at its source: your website first, then your Google listing, then the review sites.
  8. Put your main facts on one page in plain text: what you sell, starting prices, hours, service area and license.
  9. Repeat on the same day each month with the same five names.

The rule to check

Every fact and price you publish must be true and current. No fake reviews and no paid reviews.

What can go wrong

Answers change from person to person and from day to day. Compare your score only with your own score from last month and with the same five names.

Sources

Plain text version