# OpenAI lets businesses claim a profile in ChatGPT

By Ali Peivandizadeh, business growth and AI implementation specialist.
Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: News
Who it is for: Any business that customers look up online. All sizes. Owner or marketing.

OpenAI launched a beta tool that lets a business claim and manage how it appears in ChatGPT.

## The facts
- OpenAI launched "Businesses in ChatGPT" in beta on Nov 10, 2026. Profiles are managed on a page named Business Hub.
- Owners and authorized representatives can apply. No Enterprise agreement and no ads account is needed.
- A dashboard shows mentions, profile views, clicks to the website and "discovery topics" for the past 28 days.
- Business Agents answer customer questions inside ChatGPT. They are for eligible US ecommerce and online service companies with a website.
- It is free at launch. An OpenAI executive did not rule out a fee later.

## What it means for you
Local stores and restaurants can claim only an existing US listing. The reports do not say whether a local service business with no store can claim one.

## Sources
- VentureBeat, news report, Nov 10, 2026: https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep
- The State of Brand, trade publication, Nov 10, 2026: https://www.thestateofbrand.com/news/chatgpt-business-hub-brand-mentions-clicks

General information, not legal or financial advice.

Page: https://enablingwithai.com/news/chatgpt-business-profiles-launch/