News · News
OpenAI lets businesses claim a profile in ChatGPT
Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026OpenAI launched a beta tool that lets a business claim and manage how it appears in ChatGPT.
- For
- Any business that customers look up online. All sizes. Owner or marketing.
The facts
- OpenAI launched "Businesses in ChatGPT" in beta on Nov 10, 2026. Profiles are managed on a page named Business Hub.
- Owners and authorized representatives can apply. No Enterprise agreement and no ads account is needed.
- A dashboard shows mentions, profile views, clicks to the website and "discovery topics" for the past 28 days.
- Business Agents answer customer questions inside ChatGPT. They are for eligible US ecommerce and online service companies with a website.
- It is free at launch. An OpenAI executive did not rule out a fee later.
What it means for you
Local stores and restaurants can claim only an existing US listing. The reports do not say whether a local service business with no store can claim one.
Sources
- VentureBeat, news report, Nov 10, 2026.
- The State of Brand, trade publication, Nov 10, 2026.
- OpenAI's own announcement did not open at the time of writing.